More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. 1 When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more.
With more than 100 million users and counting, LinkedIn is a flourishing social media platform for business professionals worldwide. LinkedIn advertising is a huge opportunity for lead generation.
ONLINE REPUTATION MANAGEMENT (ORM)
Hootsuite is a platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.