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LinkedIn Advertising - Smart Marketing

LinkedIn Advertising

LinkedIn is Facebook’s professional cousin. It’s perhaps the only platform where its audience is clearly defined: Working professionals looking to network and seek out new opportunities.
Generate leads, drive website traffic, and build brand awareness with LinkedIn ads
LinkedIn marketing allows you to engage a professional community and drive actions that are relevant to your business.

What is Linkedin?

LinkedIn is the largest and widely utilized professional networking site in the world. With over 1.5 billion active users, it is the most effective way for businesses and brands to communicate directly with professionals all around the world. It’s a tool for increasing your professional influence and expanding your social network.

What can your business accomplish with Linkedin?

LinkedIn connects your brand with millions of professionals across the globe, which helps to generate leads, build brand awareness, or to establish a strategic partnership. Once you know what you want to accomplish, it becomes easier to define your audience. Every company page has one thing in common: an audience. These tips will help you build your audience on LinkedIn.

Some benefits of LinkedIn are

Lead Generation

LinkedIn visitors convert to leads than other social media sites

Recruitment

According to LinkedIn, social networks are the number one source of quality hires in the social media platform

Brand Awareness

LinkedIn helps your brand by connecting with your potential audience members, by creating a network of connections

Establishing Authority

With the professional base, LinkedIn allows you to share information which if done in the right way can help establish the authority your business has

Type of LinkedIn advertisement

1. Sponsored Content

Sponsored Content is a terrific way to promote existing material on your business’s page. Based on your tailored target demographic, you can run LinkedIn advertising campaigns on desktop and mobile devices. With LinkedIn profile data, you can create an ideal audience and engage with people who are interested in you or your company.

What can we do with utilize Sponsored Content in LinkedIn? Benefits

Share thought leadership

Share thought leadership

Share sponsored content that your brand is passionate about, as well as your knowledge of the industry

Showcase your products & services

Showcase your products & services

To generate interest and engagement, highlight new products or share best practice

Promote an event

Promote an event

Generates interest for your upcoming event

Sponsored Content ads format

Single Image Ads

Single Image Ads

Capture attention with a powerful visual

Video ADS

Video ADS

Captivate your audience with sight, sound and motion

Carousel ADS

Carousel ADS

Tell a story with a switchable series of cards

Event ADS

Event ADS

Maximize attendance with a format optimized to highlight event details

2. Sponsored in Mail

We can send personalized advertisements directly to a LinkedIn user’s inbox. As a result, each message sent to prospective customers takes on a more personal tone. Active users will receive a sponsored In Mail regardless of their device, whether desktop or mobile. This is one of the most efficient ways to generate more qualified leads.

What we can do Sponsored In mail in LinkedIn? Benefits

Reach your audience in a personal way

Reach your audience in a personal way

Send personalized messages to your target audience's LinkedIn Messaging, where they're increasingly spending the majority of their time – and when they're most engaged and in the right mindset.

Maintain prospect engagement to achieve quality results

Maintain prospect engagement to achieve quality results

Deliver interactive LinkedIn messages that allow prospects to easily access the content and offers they want, when they want. Share an event registration link, promote a free product trial, or inform them about your services.

Accelerate your lead pipeline

Accelerate your lead pipeline

Increase website traffic and lead generation with interactive features such as Lead Gen Forms and automated calls-to-action.

2. Dynamic ADS

Engage prospects with ads that are automatically tailored to them.

What can we do with dynamic ads in LinkedIn? Benefits

PERSONALIZE YOUR AUDIENCE'S EXPERIENCE

Attract attention with personalized ads that include information from each professional's LinkedIn profile, such as a photo, company name, job title, and more.

SCALE AUTOMATE INDIVIDUALIZED CAMPAIGNS

SCALE AUTOMATE INDIVIDUALIZED CAMPAIGNS

Launch campaigns quickly by utilizing the LinkedIn desktop's automatically and individually populated Dynamic Ads.

CREATE ADS FOR YOUR MARKETING GOALS

CREATE ADS FOR YOUR MARKETING GOALS

Customize your ads to increase brand awareness, drive traffic, convert prospects, and directly measure and optimize your results in Campaign Manager.

2. Text ADS

With PPC ads, you can get your company in front of the right people and direct them to your website or landing pages…

What can we do with Text ads in LinkedIn? Benefits

Let us help you to find your customers on Linkedin

Our team of professional experts is fully ready to assist you