Instagram boasts more than 1 billion monthly users and is second only to Facebook in terms of active users. With a host of user-centric features and tools including Feed, Stories, explore tab, and IGTV; and its regular new feature updates, businesses of all types stand to benefit a great deal from Instagram in terms of better brand awareness, brand positioning, customer engagement, traffic, leads and business growth.
Instagram ads advantages:
- Brand awareness: Increase awareness of your business or products among users who haven’t heard of you yet.
- Reach: Show your ad to as many people as possible in your target audience.
- Traffic: Drive clicks to your website, app, or any other URL.
- App installs: Get people to download your app.
- Engagement: Increase comments, likes, shares, event responses, and offer claims on your ad.
- Video views: Get video views from people most likely to watch it.
- Lead generation: Gather personal info from interested people (i.e. email signups).
- Messages: Get people to send a message to your brand account.
- Conversions: Drive sales or sign-up conversions on your website or app.
- Catalog sales: Promote sales from your online store catalog.
- Store traffic: Direct people into your physical store
Type of ADS on Instagram
Photo ADS
Tell your story through a clean, simple, and beautiful creative picture,
Video ADS
Similar to image ads, video ads on Instagram allow businesses to give users a closer look at their brand, products, and services
Carousel ADS
Bring another layer of depth to campaign where people can swipe to view additional photos or video in a single ads
Collection ADS
We can use collection to visually inspire and help your audience discover, browse and purchase your products or services
We reach the right people for your business
Target by location
Target people based in specific location, cities, countries, or specific location
Target by demographic
Narrow audience based on information like age, gender, language and more
Target by interest
Reach people based on interest, add the click before, and accounts they follow
Target by behavior
Define target audience by activities they do on Instagram and Facebook
Target by custom audience
Run ads to your current customers based in their emails or phone numbers
Target by lookalike audience
Find people who are similar to your existing customers
Target by automated targeting
We help you quickly create an audience who might be interested in your business using a variety of signals including location, demographic, and interest
Our Process for Instagram Advertisement
Discover
Define
Develop
Deliver
Measure
Manage
Let us help you to develop Instagram strategy for your business
Our team of professional experts is fully ready to assist you